What Is Search Engine Optimization (SEO)?

As you set up your business Web site and research how to attract new customers, you will no doubt come across the phrase "search engine optimization." But what, exactly, does it mean?

As the name suggests, it's the process of making your site friendly to different search engines. This allows the search engines to index your site more efficiently, which in turn translates into better ranking for your site in search results. And better search ranking means more traffic to your site.

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

Our search engine marketing firm can generate a tremendous amount of highly qualified traffic. Many of our clients have reported that our services generated the best return of investment (ROI) they have ever seen, when compared to conventional forms of marketing and advertising such as direct mail, print ads and trade shows. The ever growing increase of high speed internet access, both at the office and at the home, has pushed this even further. There are currently over 200 million internet users within the U.S. alone and over one billion internet users worldwide.

Decide how much you can get benefit? If you have better ranking in Search engines from the chart below:

On Search Engine's Result Pages where people clicks most?

A eye tracking study jointly carried out by the marketing firms Enquiro and Did-it, along with the eye tracking firm Eyetools, on sample Google search results has shown that (perhaps unsurprisingly) your search ranking matters a lot if you're looking for traffic.

See below example for more information:

(60% to 75% Clicks) - 
(25% to 40% Clicks) - 
(07% to 15% Clicks) - 
(03% to 09% Clicks) - 

If your web site conquer the top most results of Search Engine than you are elgible for getting most of the traffic for particular keywords

Search Engine Eyetracking Video